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Did you know?

• 77% of respondents say consumers are ‘very’ or ‘quite’ important in informing new product development?
• 59% of food and drink managers believe that product development is not keeping up with new technologies?
• 52% of food and drink managers believe that product development ‘could be more open to change than it is’?

Trade Interchange conducted independent research which surveyed 200 managers and executives working within supply chain, procurement, technical, quality, legal and finance departments in the UK food and drink industry.

They were questioned about product innovation in the food and drink industry, including what drives change and what pressing concerns currently surround new product development.

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