Written by: Amy Cornforth

Posted on: 16/07/21

National Doughnut Week 2021: What is your Product Information Management Missing?

After being delayed due to COVID.19, National Doughnut Week 2021 is taking place from the 10th to the 18th July. During this time, bakeries help to raise funds for charity by selling doughnuts, and a proportion of funds from these sales is donated to The Children’s Trust. So, if you take any trips to local bakeries that are taking part in the fundraising, consider buying a doughnut. They taste great, and you will be supporting a good cause.

Bakeries where you are likely to find a freshly made doughnut are also outlets where most of the sales are products that are prepacked for direct sale. These are food items made and packaged on the same site from which they are sold.

This means that the upcoming change to allergen legislation, Natasha’s Law, will affect the way many bakeries operate. Natasha’s Law aims to increase transparency between the company and customer regarding the contents of the food products the customer is being sold, with the intention of decreasing the number of anaphylaxis cases which could have been solved by more communication.

What is Natasha’s Law?

When food products are prepackaged for direct sale, companies will be required to include a full list of ingredients on the label, with any of the 14 allergens from the Annex II list clearly stated. This law comes into effect this coming October, and will affect the way that food establishments, such as bakeries, operate.

The introduction of the law will mean that food establishments must always have an up-to-date and accurate list of ingredients for their food products on hand. This will mean adopting efficient and organised product information management practices to ensure there are no mistakes in their list of product ingredients, to avoid situations such as product recalls.

How can ARCUS® Product Information Management (PIM) help?

ARCUS® PIM provides a central product database that allows professionals to collect, approve and manage large volumes of product data and specifications.

Product questionnaires are customised to a company’s requirements, and suppliers directly enter vital product information, including allergens, into the system. ARCUS® PIM can also be integrated with third-party ERP, recipe management, and menu production systems commonly used in the food and beverage industry, meaning that there is no need to re-key any product specifications that have been entered by suppliers. This reduces the risk of re-keying mistakes making their way onto product labelling.

If you would like to learn more about Natasha’s Law, then please download our free guide produced in collaboration with Anaphylaxis Campaign or contact us at Trade Interchange to learn more about ARCUS® PIM.





Natasha's Law - UK Food Information Amendment

To learn more about Natasha's Law, have a look at our guide, produced in collaboration with the Anaphylaxis Campaign.

Download Guide

An Introduction to Allergens in the Supply Chain

To learn more about monitoring Allergens within your supply chain, have a look at the White Paper, produced in collaboration with the Anaphylaxis Campaign.

Download Guide